From the frontpage of the LA Times today:
Filming usually takes place in the relative’s house. (Henry’s owner donates her cat’s time to Braden.) It is short but challenging. Henry tends to call it a day after about 20 minutes. Braden tries to bother the cat as little as possible, often shooting with a long lens, as a wild animal photographer would do. Occasionally he reverses a shot so it looks as if Henry is turning toward the camera when he is actually turning away.
“That is what $40,000 of film school will get you,” he says.
It takes Braden less than two weeks to make an Henrí video. He films for three days, then spends about a week editing the footage and adding sound. He writes about half the video, about one minute of content, before he starts shooting. He wants to leave room for inspiration.
I’m a fan and not just because I have a tuxedo cat.